OUR STORY

LET ME INTRODUCE MYSELF

Hey, I’m Gigi-welcome to my world!

I’m a dancer, fitness lover, and, above all, a mum to my wonderful son, Lucas. Becoming a mother changed me in the best way possible, it made me stronger, more determined, and gave me a deeper sense of purpose.

"I FOUND SOLACE THROUGH FITNESS"

I want my son to see that even in our hardest, most challenging days in this beautiful journey we call life, perseverance and passion can create something truly meaningful.

In 2018, our world turned upside down when I lost my partner and the father to my son, to suicide after a very long battle with mental health. Grief consumed me, and for a long time, I didn’t know how to move forward. The gym became my space to breathe, to clear my mind, and to slowly rebuild myself. It taught me patience, resilience, and the power of simply showing up, even when I didn’t feel like it.

As I spent more time in the gym, I started embracing activewear, mixing and matching outfits, and finding confidence in what I wore. People would often compliment my style, which sparked something in me. I always dreamed of creating my own clothing brand, and I realised-why not now?

And so, Designed By Gigi was born.

I poured everything into making this dream a reality, sketching designs, sourcing fabrics, and creating pieces that make women feel strong, confident, and comfortable. I wanted every little design of mine to be versatile-whether you’re working out, running errands, or just lounging, By Gigi moves with you.

Every design, every label, every package-I’ve been behind it all, and it’s been the most rewarding journey. This brand isn’t just about clothing; it’s about strength, transformation, and turning pain into purpose.

I hope you love the Gigi Collection as much as I do.